Additional information
by Daniele Sala (Author)
How many hours are you wasting each week to think about what to write to your contacts? How many times you have found yourself wondering whether to send an email to your customers or not? How often have you questioned yourself about ways to improve your business?This book will give you a complete overview to the importance of newsletters in today's market. Daniele Sala, a Marketing expert with 10 years of experience in strategic and digital marketing, will guide you through the basics of email marketing, analyzing the crucial importance of newsletters in the online and offline market.Though the 200+ pages you will understand why newsletter are so crucial to grow your business, you will learn how to write emails that get really opened by receivers, and Daniele will teach you how to analyze the success and the effectiveness of your campaigns. Furthermore, since we all know how difficult it is to always have a fresh idea for a newsletter, Daniele has included 104 brilliant ideas for your emails. Topics you can discuss with your contacts, interesting subjects to cover: a complete list that will cover at least 2 years of email marketing, with no efforts.The scope of this book is simple: save your time. During his years as a marketing manager and consultant for many companies, Daniele has realized that one of the tasks that takes the most of the time of a digital marketer is simply about how to be creative. What to publish on social media? How to handle frequent newsletters? How to keep the attention of subscribers high? And how to make them loyal?After years of researches and tests, analyzing the results of different campaigns in multiple counties and industries, he collected a list of the most effective emails, the ones that got the highest rate of interaction, and put them together in this unique book, which is a tool that is meant and thought to save you hours and days of work. Over 200 pages of tips, hints and ideas for your newsletter.Richard Porter, Marketing Consultant of several top companies, when first read the book said "this is not a book, this is a time saving machine". In fact, "104 Ideas for your newsletter" is meant to be the kind of book that you keep on your desk when you work. Always handy when it's needed, always ready to assist you. Pamela Kamens, who is a German digital marketing director, when asked to comment the book, mentioned "At first I thought is was not going to teach me anything I didn't already know. But then I have realized that it's saving me a lot of time and pressure. I keep it in my purse all the time, and I have asked to my team to keep a copy in the office, in case I forget mine "Daniele, in "104 Ideas for your Newsletter" will also explain how to grow your contact list, what are the most effective ways to collect subscribers, and what are the most valuable email marketing tools to use to automate all the processes and collect relevant analytics. There are some books that are nice to read, some will make you smile, other will leave teardrops on your cheeks. This one has a magic power, instead. It will let you save the most important thing in life: your time.
