Additional information
by Charlene Brisson Mapc (Author)
"148 Ways to Advertise & Promote Your Business" is the only comprehensive guide of online, offline and mobile marketing tactics in existence. It's THE bible of tactics that every marketer and business owner MUST have on their desk to stay on top of the rapidly changing environment of internet, social media, mobile, smartphone and offline marketing. "148 Ways" includes all of the traditional media methods like newspaper, magazine, radio, TV, outdoor, direct mail and more plus the ever expanding new media methods. Facebook, Twitter, LinkedIn, blogging, pay-per-click, pay-to-click, email blasts, article marketing, podcasting, smartphone apping, mobile phone marketing and ezine publishing fill the pages as do unusual tactics like human billboards, sign spinning, logo'd waterfalls, advergaming, deal-a-day coupons ...and 125 more. Beginners, intermediate and seasoned marketers use "148 Ways" as their first step when developing new campaigns and always to improve existing results that will * drive more website or location traffic, * generate more quality leads, * convert prospects into sales faster, * upsell more to existing customers, * spice-up tired and unresponsive campaigns. Author Charlene Brisson, MAPC has included a BONUS Chapter in "148 Ways" that outlines her 3-Step Marketing Model which, when implemented, is guaranteed to increase sales. These 3 steps are the primary principals of ALL marketing and will never change no matter how much technology does. These steps have worked again and again for Charlene throughout her 25 year global marketing career.
Author Biography
Charlene Brisson, MAPC has over 25 years of global marketing and communications experience out of six countries - Canada, U.S., Hong Kong, Japan, Thailand and The Philippines. She started her career in media (radio, newspaper and magazines) and has worked with dozens of online and offline entrepreneur-driven companies and helped hundreds of small business start-ups. A few highlights include 1) director of sales and marketing for T. Harv Eker and Peak Potentials Training where she led a winning team to consistently fill event rooms with 800-1,500 people across North America in one of the most challenging economies in history with a minimal online budget and almost no traditional media 2) as program manager of CanWest Global's Raise-a-Reader campaign, Charlene launched it in nine cities over a record time of 3 months, raising $1M for children's literacy programs 3) as the director of event solutions for TELUS, Charlene leveraged the famous TELUS hippo ad campaign into a fundraising promotion raising $250k for the Vancouver and Calgary Zoos by securing and executing $500k in free TV, newspaper, internet promotion and in-store promotion campaign. Charlene has created and managed hundreds of integrated online and offline marketing campaigns. In fact, the majority of the 148 profiles were written from Charlene's direct hands-on campaign experience. She knows first-hand what the pros and cons are, because she's lived them. Known as the 3-Step Marketing Pro, Charlene has taken her 25 years of global marketing and communications experience and narrowed it down to 3 proven steps to help businesses succeed in generating sales by simplifying the process. Charlene earned her Master of Arts Degree in Professional Communication (MAPC) from Royal Roads University in 2009 and an honours certificate in Internet Marketing from The University of British Columbia in 2002. She lives in Vancouver, British Columbia, works with businesses across North America to optimize their marketing campaigns. Charlene is a dynamic and knowledgeable presenter and trainer using her 3-Step Marketing Model as the core topic while providing strategy on to integrating many of the 148 Ways to create successful blockbuster campaigns. Charlene Brisson is also the author of 16 Major Mistakes Marketers Make ... and How to Avoid Them, host of the weekly webinar series Marketing Tactic Tuesdays, and creator of the Marketing Minute video series found at http: //www.youtube.com/3StepMarketingPro
