Additional information
by Sarah Deane (Author)
4HourUX is a simple, UX primer and how-to. It focuses on the cross-functional, strategic application of experience design and is for those who are implementing UX with limited resources, or who want a better understanding of how to apply experience design across the full lifecycle. The book will provide insight into understanding, developing and applying a simple UX framework.
The UX industry is growing exponentially. Companies large and small, across every sector; from web to mobile, consumer products, hotels, and even office design, realize that a great user experience is a key differentiator that can make a significant difference to the bottom line, and keep customers choosing them. UX leaders today have to understand all components of experience design, and how they fit together. You will learn how to:- Create an end-to-end experience strategy
- Create business cases and UX metrics
- Influence other teams, leaders and organizations
- Create user flows and how to optimize them
- Conduct concept, perception and usability testing
- Successfully deliver a product for adoption
- Understand the role of marketing and communications
- Understand management of change and human behavior
- Plan for ongoing improvements.
Author Biography
Sarah Deane is a passionate advocate for, and expert in, User Experience. With a background in engineering and Artificial Intelligence research, Sarah's experience spans the full domain of UX including work on a variety of experiences such as software and applications, hardware, services and workplace design. Sarah's background spans positions in every phase of UX: strategy, usability, design, delivery for adoption, and support services. This unique skill set provides her a comprehensive understanding of how a user, their task and their environment interact to form a meaningful experience. Sarah has held executive and managerial roles for Experience Design and Usability for large enterprises as well as small companies. Sarah has conducted research globally on workplace experience from a physical and digital perspective to better understand the cultural and technological aspects of workplace interaction - with each other, with our technology, with our space. Sarah speaks widely on UX issues to senior management including establishing a UX practice and building a strong team, and the process of setting up and designing an Experience Lab. Sarah has spoken on panels for women in business including the Invent Your Future Conference and the America's Women Leadership Conference. She also mentors young adults from her local colleges, with a focus on young women in technology. Sarah holds a Masters in Engineering with a focus on Computer Science and Artificial Intelligence from University of Southampton, England. Her areas of interest and expertise focus on User Experience Strategy, Design, Process & Program management, UCD Process, Personas/Profiles, Usability testing and analysis, Psychology, Human-Computer Interaction, and Artificial Intelligence.
