Additional information
by John H. Lightfoot Mbe (Author)
A winning business owner/entrepreneur, will need to be familiar and adept at many marketing skills and will have to execute a whole host of winning strategies. Absolutely none of them require you to have the skills of a brain surgeon, as they are all just common sense. There is no mystique. All you need is the will to survive, the determination to win, the application to ensure everything that should happen does happen and the discipline to oversee the whole operation personally. The only other requirement is a tool to guide you. You will find within the pages of 40 Ways 2 Win At Marketing most, if not all of the strategic marketing advice necessary to get a new business up and running or to turn an existing business into a winner. Designed with only 102 easy-to-read pages, simple to understand and light on the pocket financially, this book can be read in a couple of hours or so and will make an ideal travelling companion for those who are aiming to improve their working lives and their lifestyle. Once it has been read and you are motivated to act, the relevant chapters that you need to refer to further, are well identified and easily located. Because the book has been written by someone who has a proven track record of running a winning enterprise for the last 20 years by using some very clever marketing strategies, created a world class Brand and won more than 20 business awards and who is recognised by UK Trade and Industry as an achiever, the book will also be useful as an aid for those students who are involved with Marketing and Business Studies. The chapters are readily identifiable by their Titles, have a short precise about the subject in the shaded Intro-Box and are individualised to cover that subject only. In most towns and cities there are local government agencies and town council backed organisations, that are specifically set up to help small and medium sized businesses, by providing free advice on all aspects of business operation including Marketing. The local Chamber of Commerce in your area will also be ready to help with some good advice. You may be surprised just how much help there is available and usually initial consultations are FREE. The 40 Ways 2 Win series covers all of the strategies you will need and gives you some hints and tips about what sort of further help you should be requesting from Service Providers, to help you on your Winning Way.
Author Biography
John Lightfoot began his career as a Marine Engineer Cadet with Shell Tankers but after 9 years he left the sea and eventually ended up as the Factory Manager of a window blind manufacturing company based in his South Shields home town. It was during his time in the factory, in 1974 that many of the self employed agents would call to pick up their orders and regale to John how great things were and how exciting and rewarding it was being self-employed. Motivated to join them, John established his own business in 1975 and is still in control of it today. He has seen it all, done it all and is still doing it very successfully. As a result of building up a brand leading product that is well known and respected throughout the global marine industry and a customer service that is equally as impressive to go with it, the highlight of John's remarkable career was to be invited to Buckingham Palace in 2002 and presented with the MBE by Her Majesty Queen Elizabeth II during her Golden Jubilee year, for Services To International Trade. It was to be capped 10 years later when John and his wife Lilian were again invited to Buckingham Palace to witness daughter Julie being honoured in exactly the same way, this time during Her Majesty's Diamond Jubilee year. Julie works in the business as Managing Director, with John as Chairman and for the business to have been honoured once was a great achievement but twice in the same family just proves how extra special this guy, his family, his people and his organisation really is. On display in the Board Room at Solar Solve there are over 20 awards for exports, Investors in People, good business practice and Excellence in the Marine Industry. Continuous, well planned and executed marketing strategies throughout the life of the business have contributed significantly towards its impressive successes. Readers will know that being a winning Marketer is not going to be easy and that buying this book is just the start. In fact it will be the easiest part of the whole process. How you will benefit from the book is by reading and learning in a couple of hours what John has learned in almost 40 years of self employment and has been applying very successfully for more than 20 years, to turn his once ailing business into a world wide winning enterprise If anyone can give you hints, tips, advice and the benefit of experience on how best to achieve Winning Marketer status it has to be John Lightfoot.
