Additional information
by Scott a. Dennison (Author)
According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often - to get calls from prospects interested in the products and services they're selling. This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you'll need to create an effective online lead generation campaign in your business and make that phone ring: - Clarity about exactly who your ideal client is - Your business USP (Unique Selling Proposition) - A process for effective keyword generation/targeting - Professional landing pages for PPC lead generation - A well-designed Website, built for lead conversion/generation - Great content, properly optimized for search (one part of SEO) - Professional back-link campaigns (the other part of SEO) With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott A. Dennison's 80/20 Internet Lead Generation guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.
Author Biography
Scott A. Dennison helps roofing contractors and other entrepreneurial business leaders - including attorneys, cosmetic dentists, chiropractors and plastic surgeons - achieve marketplace domination through effective Internet marketing lead generation. He's been working online since 1998 when he launched his first technology company. He's since helped dozens of companies achieve their online goals, which makes it possible for them to achieve their personal life passions. In 2012, he authored his first web-based course, NO Vacancy, that taught Hotel owners how to effectively use Google Places to sell more hotel room nights. In 2013, he created Marketing Plan Profits, to serve the many businesses that lack a marketing plan, to serve as a foundation for their campaigns. Scott's also written hundreds of blog posts and eBooks and presented at marketing conferences all over the US.
