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by Fee Stubblefield (Author)
What began as a simple promise became an entrepreneurial journey to change an industry. In A Culture of Promise: The True Story of a Small Company's Quest to Transform the Senior Living Industry, author Fee Stubblefield encapsulates the best insights on how to build an organization from the ground up and the challenges and opportunities the senior living industry as a whole faces. Even if you aren't in senior living you will want to read this book because every family and every sector of the economy and government is touched and impacted by our country's rapidly aging population.
Fee's passion for building organizations, culture and being disruptive was nurtured in part by his unusual upbringing at a place called Lehman Hot Springs, a small family resort deep in the Blue Mountains of Oregon. Its healing waters and natural setting offers a rich metaphor for organizational culture and business principles that will cause you to think about solving problems in a whole new way. Fee's promise not to put his grandmother "in an old folks' home" unlocks the power of having a sense of purpose in serving others and being a part of something bigger than ourselves. Travel with Fee through an authentic 100-year story of discovering meaning and connecting dots of a family's failures and triumphs. Learn about a new kind of promise, the paradoxical aspirational promise, that is guaranteed to fail but necessary for those who want to accomplishing great things. The investment of time reading this book will be well worth the price of admission as you will get an insider's view into what it really takes to be successful and make a difference in your corner of the world.Back Jacket
Growing up near Lehman Hot Springs, which his family owned and maintained in Oregon, Fee Stubblefield saw the power of its healing waters. He was raised in hospitality--caring for people and the sacred waters and land.
That commitment and care was a lesson he carried forward. But it was a boyhood promise he made to his grandmother, to never put her "in an old folks' home" that transformed his own life and led him into creating senior living communities, places that embodied the values and mission he held dear.
However, on the front lines of the senior living industry, Fee sees a gathering storm clearly exposed during the pandemic. There are simply not enough facilities and caregivers for the aging population--and the facilities that exist are often anything but home-like. Investment in the industry needs to happen now as the aging cohort grows. But the Culture of Promise must be paramount, ensuring that people are treated like family and cared for with dignity.
Author Biography
FEE STUBBLEFIELD, founder and CEO of The Springs Living, owns, develops, and manages seniors housing and care communities and services for older adults. Based in McMinnville, Oregon, it owns and operates over twenty communities in the Pacific Northwest, offering independent living, assisted living, and memory care services.
Stubblefield serves on the Board of Directors of the National Investment Center for Seniors Housing and Care (NIC) as a member of the executive committee and inaugural vice chair of strategy. He served as the chair of the Oregon Health Care Association (OHCA) and has served as the chair of the Providence Milwaukie Hospital Foundation. Inspired by a promise to his grandmother, Stubblefield founded The Springs Living in 1996 to deliver quality experiences and services to older adults to support them in living life to its fullest.
