Additional information
by Piero Scaruffi (Author)
This book is the first history of Silicon Valley from 1900 to the 2010s. It is a comprehensive study of the greatest creation of wealth in the history of the world, from the establishment of Stanford University to the age of social media. The underlying objective is to find the reason why it was Silicon Valley, and not some place on the East Coast or in Europe, that became the creative technological hub of the 21st century. Silicon Valley did not happen in a vacuum: the book also explores the surrounding social and cultural environment of the Bay Area. This "green" book follows the "red book" od 2012, which was the (sold out) first edition coauthored with Arun Rao, and the "blue book", which was Arun's proof-edited and expanded second edition of all chapters. The 600-page blue book is still available and contains both my old chapters and Arun's chapters. This 500-page green edition contains only my chapters (basically, the chronology) updated to 2016 and with many additions to early chapters and a new chapter on Asia.
Author Biography
Piero Scaruffi is a poet, cognitive scientist, cultural historian and free thinker. Born in Italy in 1955, he published two collections of poems, "L'Ultimo" ("The Last One") and "Dialogo degli Amanti" ("Dialogue of the Lovers") before switching to the English language. Each won a national award. After graduating in 1982 in Mathematics from the University of Turin with a thesis on quarks, he relocated to Silicon Valley to work in the software industry, pioneering Internet-based applications, and later conducting research on Artificial Intelligence at Olivetti's Technology Center and at Stanford University. He has lectured in three continents on Cognitive Science and History of Knowledge, whose readers were eventually compiled as "A Brief History of Knowledge" (2011), and has published several scientific books, notably "The Nature of Consciousness" (2006) and "Intelligence is not Artificial" (2013). In the meantime he reviewed music and cinema, at first for magazines and later for his own website. His main books on music are: "A History of Jazz Music 1900-2000" (2007), "A History of Popular Music before Rock Music" (2007), and "A History of Rock and Dance Music" (2009). His website offers about 6,000 profiles of musicians and more than 20,000 reviews of albums. He pioneered Internet-based journalism. In 1985 he started his first e-zine, distributed by e-mail over the Internet. Between 1986 and 1990 he created an online database, downloadable via ftp. In 1995 that database mutated into his own website: scaruffi.com. He has organized several interdisciplinary cultural events in the Bay Area, culminating with the Leonardo Art Science Evenings (LASERs) on behalf of Leonardo ISAST and in collaboration with San Francisco State Univ, University of San Francisco, Stanford University and UC Berkeley. Having spent three decades in Silicon Valley, in 2011 he published "A History of Silicon Valley" from the founding of Stanford to the age of social networking. His e-book "A Visual History of the Visual Arts" (2012) is available for free from his website. An avid traveler who spends months on the road, he has visited more than 160 countries of the world. All along he continued writing the poems and essays that were collected in his book "Synthesis" (2009).
