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by Dawn Fotopulos (Author)
As a small business owner, having knowledge of crucial numbers is the most important tool you can equip yourself with to survive today's competitive marketplace. If you're not a numbers person, Accounting for the Numberphobic is to the rescue!
Why do so many business owners dread looking at the numbers? Financial statements, ledgers, profit and loss reports--many avoid these and treat them like junk mail and phone solicitors. Nevertheless, it's true--you're not a numbers person. How can you learn to make sense out of all this Greek?
This easy-to-follow guide demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business--and impacts your decisions.
In Accounting for the Numberphobic, you will discover:
- How your Net Income Statement is the key to growing your profits;
- How to identify the break-even point that means your business is self-sustaining;
- Real-world advice on measuring and increasing cash flow;
- What the Balance Sheet reveals about your company's worth;
- And much more!
Don't leave your company's finances entirely in the hands of a third-party accounting service or an employee who is only loyal to the highest paycheck. Knowing the numbers yourself isn't just about seeing how your company is doing, it's about knowing where it is going--and guiding it toward the highest profits possible.
Back Jacket
If you're like many small business owners, the mere mention of the word "accounting" fills you with the same sense of dread you had back in high school the night before a big math test. But your company may be at risk of failing, not due to the realities and challenges of the marketplace, but because you are uncomfortable reading and using basic financial measurements.
However, never fear. By the time you've finished Accounting for the Numberphobic, you'll be reading your financial dashboard like a pro. This book takes the terror out of accounting, as it demystifies--in plain English--documents like the Net Income Statement, Cash Flow Statement, and Balance Sheet. Illustrated with real-world examples and packed with practical action steps, the book reveals: How your Net Income Statement is the key to growing your profits * How to identify the breakeven point that means your business is self-sustaining * What to do to measure and increase cash flow * What the Balance Sheet reveals about your company's worth * And much more As a business owner, you can't make responsible decisions if you don't understand the financial measurements that indicate the health of your business. This book takes the fear out of the numbers, and empowers you to steer your way straight toward profitability. Advance Praise for Accounting for the Numberphobic "Anyone who runs or owns a small business should know what's in Accounting for the Numberphobic. If they're willing to learn what Dawn skillfully lays out in this book they will be more successful. Period." -- Rich DeVos Sr., Cofounder of Amway and Senior Chairman of the NBA Orlando Magic "If you are an artist and don't ever want the qualifier 'starving' in front of your title, make Dawn your guru and this book your guide." -- Frances Pelzman Liscio, Founder, Punks and Roses.com DAWN FOTOPULOS is Founder of Best Small Biz Help.com, an award-winning blog and resource site for small businesses. A former banker, she is currently an Associate Professor of Business at The King's College in Manhattan. Twitter@BestBizHelp Facebook.com/BestSmallBizHelp Website: bestsmallbizhelp.comAuthor Biography
DAWN FOTOPULOS is founder of Best Small Biz Help.com, an award-winning blog and resource site for small-businesspeople. A former banker, she is currently an Associate Professor of Business at The King's College in Manhattan.
