Additional information
by Marcus Goncalves (Author), Jośe Alves (Author), Carlos M. Frota (Author)
There is intense competition among emerging markets to capture their share of the global economy. This book addresses questions that are germane to accomplishing this goal. Most important to this end is the study and practice of international business and foreign trade.
Undertaking such a study raises many questions which this book will answer:
- Why are emerging markets and the firms doing business in them internationalizing so aggressively?
- Why in the past decade has the pace of internationalization accelerated so rapidly?
- What competitive advantages do these emerging economies enjoy in comparison to advanced economies, such as the G20, and what are the origins of those advantages?
- Through what strategies are emerging market blocks, such as the BRICs and the CIVETS, building their global presence and expanding their market reach?
- How are emerging markets rivaling advanced economies and how are they affecting the already established rivalries among those economies?
This book answers these and other questions. In doing so, it will address the larger issue of what it all means for mainstream international business theory and its actual practice.
Author Biography
Marcus Goncalves, EdD, is an international management consultant with more than 25 years of experience. He is the former CTO of Virtual Access Networks, which under his leadership was awarded the Best Enterprise Product at Comdex Fall 2001, leading to the acquisition of the company by Symantec. He holds an MS in computer information systems and a doctorate in educational leadership from Boston University. Marcus has been lecturing at Boston University and Brandeis University for the past 11 years.
