{"product_id":"an-introduction-to-k-pop-and-bts-hybridity-and-transcultural-reimaginings-hardcover-1","title":"An Introduction to K-Pop and Bts: Hybridity and Transcultural Reimaginings - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoanne Miyang Cho\u003c\/b\u003e (Author), \u003cb\u003eTessa C. Lee\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis Palgrave Pivot examines a key area of the Korean Wave or Hallyu, which stands for the global popularity of South Korean popular culture that started in the 1990s. While K-dramas (Korean dramas) have found many viewers throughout Asian countries and some Western countries in recent years, K-pop (Korean popular music) has had broader appeal not only to Asian audiences, but also American (North and South), European, and Middle-Eastern audiences.\u003c\/p\u003e \u003cp\u003eThis book's unique contribution is to provide a concise and succinct analysis of K-pop from transcultural perspectives through its most famous example, BTS. The first chapter contextualizes K-pop within the Korean Wave movement. The second and third chapters provide a history of K-Pop, spanning from Seo Taiji and Boys in the early 1990s to the present (including BTS and Blackpink), and presents K-pop as a glocalized phenomenon. The fourth, fifth, and sixth chapters critically examine the most prominent band in the K-pop world, BTS, and the unique connections to their transnational fandom called ARMY.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis Palgrave Pivot examines a key area of the Korean Wave or Hallyu, which stands for the global popularity of South Korean popular culture that started in the 1990s. While K-dramas (Korean dramas) have found many viewers throughout Asian countries and some Western countries in recent years, K-pop (Korean popular music) has had broader appeal not only to Asian audiences, but also American (North and South), European, and Middle-Eastern audiences.\u003c\/p\u003e \u003cp\u003eThis book's unique contribution is to provide a concise and succinct analysis of K-pop from transcultural perspectives through its most famous example, BTS. The first chapter contextualizes K-pop within the Korean Wave movement. The second and third chapters provide a history of K-Pop, spanning from Seo Taiji and Boys in the early 1990s to the present (including BTS and Blackpink), and presents K-pop as a glocalized phenomenon. The fourth, fifth, and sixth chapters critically examine the most prominent band in the K-pop world, BTS, and the unique connections to their transnational fandom called ARMY.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eJoanne Miyang Cho\u003c\/strong\u003e is Professor at William Paterson University of New Jersey, USA. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eTessa C. Lee\u003c\/strong\u003e is Associate Professor of German Studies at Wheaton College, USA.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJoanne Miyang Cho\u003c\/strong\u003e is Professor at William Paterson University of New Jersey, USA. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eTessa C. Lee\u003c\/strong\u003e is Associate Professor of German Studies at Wheaton College, USA.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 177\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.41 x 6.19 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 29, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45775420752069,"sku":"9783031988271","price":82.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/Eu22aj7p2_9783031988271_7caaea35-495f-46ee-9175-1f413578181f.webp?v=1770534525","url":"https:\/\/selloorium.com\/products\/an-introduction-to-k-pop-and-bts-hybridity-and-transcultural-reimaginings-hardcover-1","provider":"Selloorium","version":"1.0","type":"link"}