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by Simon Coath (Author)
Smart speaking reflects smart thinking.
Argue like a Lawyer shows you how expert presenters identify issues before building and then presenting a persuasive argument that uses reasoning and evidence in support of their ideas, actions or theories.
We all need to impress our listeners with the quality of our arguments, whether in formal presentations or pitches, during meetings, when handling complaints or simply answering a telephone call. We want to speak with confidence and competence but often put our foot in our mouth, fail to get across a simple message, or offend without meaning to. The good news is that we can all improve our reasoning.
This book's three modules are full of practical techniques and strategies used to great effect by lawyers and other presenters. It shows you how to deliver a persuasive 'X factor' using rhetorical techniques. The content is straightforward and applicable and is supported by a wide range of helpful examples.
When and wherever you speak you'll end up 'arguing' with ease and confidence: controlling the agenda, engaging your listeners and influencing outcomes.
