Additional information
by Joan Herlong (Author)
Real Estate is More Than You See on HGTV
Real estate isn't just about beautiful houses and nice people. It's a serious business that deals with the most valuable asset most of us will ever own. Unfortunately, the bulk of most people's knowledge of real estate is comprised of what they watch on House Hunters--which is more like a fairy tale than a professional transaction. As Is: An Insider's Guide to Real Estate was written to bring a dose of actual reality to the real estate business.
As Is was penned by Joan Herlong, a top-selling South Carolina Realtor and small business owner with over 30 years of experience helping home buyers and sellers make educated, informed decisions and wise investments. In this lighthearted-yet-informative book, she pulls back the curtain on the real estate "profession," revealing everything you need to know about real estate but never thought to ask. From how to choose the most effective agent, to how your listing price can help to advertise your home, to how to find a house you won't just fall in love with, but love living in, Herlong shares the secrets to navigating the often confusing world of real estate and coming out a winner. Packed with hilarious true stories gleaned from 30 years in the trenches, this funny and informative book will empower you with everything you need to know about real estate, whether you're a buyer, a seller, or considering a career in the field and hoping to do it the right way.
Back Jacket
What HGTV Won't Tell You About Real Estate
Top Realtor Spills the Tea on America's Most Misunderstood "Profession"
You probably wouldn't trust a part-time doctor with your health, or a part-time lawyer with an important case. But every year, millions of Americans trust what is likely their most valuable asset--their home--to real estate agents who don't have the training or experience one typically associates with a "professional." The fact is, there's a lot more to real estate than what you see on House Hunters, and most agents aren't exactly eager to pull back the curtain.
Until now.
In this honest, revealing and often-hilarious book, Greenville, South Carolina Realtor Joan Herlong shares her strange-but-true adventures from more than 30 years in the real estate business. From her days as a newbie working for a national megafirm, to building her "one-woman shop" into a thriving partnership with one of the top real estate agencies in the world, she'll share real-life stories of client conflicts, aggressive agents, and the secrets she's learned along the way. Packed with expert insights into what buyers and sellers need to know, plus valuable advice for anyone considering entering the field, the book has something for everyone, including a behind-the-scenes account of Joan's own appearance, alongside her daughter and son-in-law, on HGTV's House Hunters.
