Additional information
by Visha Kudhail (Author)
Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.
Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.
- Apply audience-first principles to develop creative ideas grounded in real human insight
- Implement data-driven strategies that support authenticity rather than replace it
- Develop frameworks for balancing automation with the emotional intelligence marketing requires
- Optimize campaigns by identifying meaningful audience motivations and behaviours
- Use real-world examples to strengthen credibility and apply best practices across industries With its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing. Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization
Author Biography
Visha Kudhail is an award-winning global marketing leader, based in London, UK, whose career spans roles at Square, Pinterest, Google, YouTube and Thinkbox. She specializes in turning marketing strategy into measurable business outcomes. In 2022, she received the award for Best Leader in Marketing at the Global Women in Marketing Awards. Kudhail co-founded the FUTURES Network for women in the UK, launched the EMEA chapter of Women at Pinterest and served as Pinterest's Global Executive Sponsor. She chairs the DMA Media Council and created Behind the Face of Success podcast.
