Additional information
by Adam Witty (Author), Rusty Shelton (Author), Steve Forbes (Foreword by)
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are a dentist or practice manager who is frustrated with the traditional approach to marketing and wants to grow your practice and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your practice - The Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Author Biography
ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor's Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings.
RUSTY SHELTON is a bestselling author, dynamic keynote speaker, and successful entrepreneur. He has focused his career on helping leaders build thought leadership, writing three acclaimed books and speaking around the world to a variety of audiences, from YPO to Forbes. He is the founder and chairman of Zilker Media, the senior marketing strategist at Forbes Books, and a proud member of EO. STEVE FORBES is Forbes Media Chairman and CEO, and Editor-in-Chief of Forbes magazine, where his editorials appear as, "Fact and Comment." The company encompasses Forbes, ForbesLife, ForbesWoman and Forbes Asia magazines; the Web sites Forbes.com, Investopedia.com, RealClearPolitics.com, RealClearMarkets.com, RealClearSports.com, and Forbes.com Business & Finance Blog Network; and 10 international licensee editions. Forbes' publications together reach more than five million readers globally, and its Web sites reach nearly 40 million users each month. A widely respected economic prognosticator, Mr. Forbes is the only writer to have been a four-time winner of the highly prestigious Crystal Owl Award, formerly given by U.S. Steel Corporation to the financial journalist whose economic forecasts for the coming year proved most accurate. In 1996 and 2000 he campaigned vigorously for the Republican nomination for the Presidency. His latest books are: How Capitalism Will Save Us (November 2009); and Power Ambition Glory: The Stunning Parallels between Great Leaders of the Ancient World and Today . . . and the Lessons You Can Learn (June 2009), both by Crown Business. He is also the author of Flat Tax Revolution: Using a Postcard to Abolish the IRS (2005), and A New Birth of Freedom (1999), a book of bold ideas for the new millennium.
