Additional information
by Kathy Swanson (Author)
Whether you are an entrepreneur, CEO, President, Marketing Director or part of the team, wouldn't it be great if your online marketing could make more effective use of your business' time, money, and resources?
Wouldn't it be refreshing to read a book that cuts through all the marketing jargon to simply share "why" and "what" makes marketing automation work from a business perspective, answering the questions: * What if we were able to focus on our ideal buyers? * What if we didn't have to re-invent the wheel and could create marketing systems and processes that work for our business? * What if we could make it easier for people to buy from our company? * What if we could shorten the buying cycle dramatically? * What if we could keep the customers and/or clients we work so hard to get? * What if we could actually measure how well something worked? Or if it didn't to be able to change it? Kathy Swanson, Founder and President of Integrated Marketing Werx, takes you on this fantastic journey culled from over 20 years of work with a wide variety of niche startups, small to large businesses, and even Fortune 500 companies. You are in for an excellent ride -- even if marketing is not your thing.Author Biography
"What if it was easier for people to buy?"
Kathy Swanson, Founder and President of Integrated Marketing Werx, has asked that question since the mid-90's when she migrated from her academic psychology degree and clinical psychology work to the world of business. Since then, she has been captivated by behavioral economics, incentive systems, and decision making as well as buying processes. *** Author of #1 Best Selling Free Kindle book on Amazon: "Automation Works: Turning Your Marketing from a Money-Pit into a Money-Making MACHINE!" *** (Consumer Behavior Category - August 22, 2016) An online marketing expert with over 20 years of global, Fortune 500, mid-market, and small business marketing and business experience; Kathy founded Integrated Marketing Werx in 2004 to serve growth-oriented companies of all sizes who can benefit from attracting and deepening their ideal buyer relationships profitably. Integrated Marketing Werx's vision is to make online marketing strategies, automation, and technologies work for business. Kathy holds an M.B.A. in Executive Decision Making and is a Certified Digital Marketing Professional. She was a finalist in the Innovator category recognized by the San Antonio chapter of the National Association of Women Business Owners at their 2015 Entrepreneurial Spirit Awards. A servant leader in her community, Kathy resides in San Antonio, Texas with the love of her life, Will, and his poodle, Oliver, who really wishes he could help judge FIRST Robotics competitions with "Mom" and "Dad." Kathy would love to hear from you... Via Facebook:facebook.com/IntegratedMarketingWerx On Twitter:
twitter.com/MktgWerx On LinkedIn:
linkedin.com/company/integrated-marketing-werx On the web:
mktgwerx.com
Number of Pages: 58
Dimensions: 0.12 x 9 x 6 IN
Publication Date: August 01, 2016
