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by Liz H. Kelly (Author)
Do You Want National Publicity For Your Brand, Business or Book?
Learn how to get Positive Press and Boost your Business Results
To help you shine a spotlight on your brand, Kelly provides an 8-step publicity process in 8 easy-to-read chapters with real-life examples - including an award-winning campaign and 20-minute PBS story about a client's book that won a Regional Emmy(R) Award. Based on 20+ years of marketing experience and booking thousands of interviews for clients, Goody PR Agency CEO/Founder and Author Liz H. Kelly uncovers how to get earned media (TV, print, radio and podcasts) that can increase your brand awareness, trust, and credibility more than any paid ad.
This how-to do public relations book features award-winning media examples from Kelly's National Publicity Campaign for American Paper Optics / Eclipse Glasses. The author's innovative approach resulted in 54 TV interviews in ONLY 8.5 months on all major media outlets, and won 6 PR industry awards, including:
- Best Publicity Campaign, 2025 Marcom Awards, Platinum
- Best Public Relations Program, 2025 Marcom Awards, Platinum
- Best Media Relations Campaign, 2024 Bulldog PR Awards, Gold
Using these strategies and tactics, Kelly includes helpful tips based on securing coverage on the TODAY Show, CNN, BBC World News, NPR and Bloomberg Radio, and feature stories in People, Forbes, Fast Company and Psychology Today.
Discover a Results-Driven Publicity Process in 3 Parts:
- PART 1: Build PR Success Strategy - Story Magic and Creative Campaign Boosters
- PART 2: Gain Positive Press Value - Media Outreach, Media Training and Media Relations Boosters
- PART 3: Magnify and Measure Wins - Digital Marketing, Book Marketing and Top Media Boosters
- PLUS - Bonus Content - Reporter and expert insights
If you are a small business owner, CEO/Founder, CMO, thought leader, publicist, or curious mind who wants to learn how to get positive publicity, this is your go-to guide.
