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by Ram Parthasarathy (Author), Saurabh Maheshwari (Author)
General wisdom says that 80% of startups will close within the first 3 years of operations. And a further 80% of remaining will close in the next 3 years. That is an astounding 96% failure rate for businesses in 6 years. More often than not, we see our businesses facing challenges - financial and economic - and struggling for survival. More often than not, we are looking for help but are unsure where to go or whom to ask. If You and your business are struggling to survive and every single month is a struggle to survive, then this book is for you.No, we do not use Jargons like Financial Reengineering or Risk Management. And we do not ask you to become a Six Sigma Champion (Though its a great thing if you understand Six Sigma).We instead, give you the solutions in a simple and easy to understand format. They are also broken down into specific problem areas that you may have and then gives you possible strategies and tips on what to do. We give you 25+ actions you can take in 6+ categories to improve the health of your business. You can pick and choose the specific activity or a group of activities and it will help you solve one part of the problem. Next Question is - Why read this book?The authors have spent over 57 years in the trenches - working in a variety of industries (40 years for Ram and 17 years for Saurabh). A lot of that time was spent in leadership roles and turning around and setting up businesses. A lot of mistakes were made and a lot of lessons were learnt. This book is a distillation of all that.
