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by Joel Benge (Author)
The nerd's ultimate guide for turning technical knowledge into compelling and effective messaging
Every tech founder who tries to get the message out about their product knows the moment they've lost their audience. Blank stares come from the people you need most to buy into your message or understand your concepts. Without the ability to effectively explain technical concepts to a nontechnical audience, data points and all your knowledge become a hindrance instead of a relevant message. Even when you nail every technical concept in your pitch, if your messaging isn't delivered in a way that becomes relevant to the listener, they won't pick up what you're putting down.
For two decades, MessageSpecs Consulting founder Joel Benge has been helping tech nerds ditch boring IT pitches in favor of authentic people-first messaging without getting caught in jargon. Combining classical philosophy and modern neuroscience, Be a Nerd That Talks Good guides tech nerds on how to tell their story and connect with audiences. Inspired by Aristotle's rhetoric, Joel uses his MessageSpecs heart, head, and gut model to teach you how to balance your messaging and use emotion, logic, and credibility to get noticed, be understood, and accomplish goals.
You'll learn:
- The reasons why technical messaging often fails and how to avoid pushing people into their overloaded "caveman brains" without dumbing it down.
- How to leverage your Big Idea to capture your audience and hold their attention.
- The keys that will take your message from one that simply informs to one that resonates and converts audiences into clients.
- How gamifying the process can help you hack your brain into creating messages that stand out, stick with your audience, and scale across teams.
- Tools to create consistency and engagement in your message to keep you from wasting money on unclear marketing plans.
If you're a tech nerd ready to go from oversharing and underselling your tech to communicating with confidence, Be a Nerd That Talks Good bridges the gap between deep technical knowledge and clear, effective messaging, turning those blank stares into blank checks.
