Additional information
by Morris Halliburton (Author)
This book is for anyone interested in learning how to hold their own Beef Cattle Auction or anyone just wanting to learn more about the inner workings of Beef Cattle Auctions. Are you one of those individuals to whom auctions have always seemed like mysterious ceremonies that could be performed only by specially anointed people? Let this book clear up the unknowns. Initially for me auctions were so shrouded in secrecy that it seemed arrogant for me to even think of holding an auction of my own. But in 1984 I decided to give it a try anyway. It didn't take long for me to find out just how little I knew about livestock sales. Even though I hired someone to manage the sale, I didn't even know the right questions to ask. I've held many sales since then, and each time I've learned a little more about how the process works. But I still remember how it felt, that first time around, to know almost nothing at all. This book will give you an advantage that I didn't have. Even if you're a seasoned professional, I believe you'll find new information here. I considered extending the scope of this book to include the sale of other livestock such as horses, sheep, goats, and pigs. However, in the end I decided against it because my experience is in cattle. Nevertheless, I suspect that no matter what kind of animal you raise, you'll find this volume useful. The fundamental reason behind cattle auctions from the seller's point of view is to get maximum value for their cattle. On the other hand, the buyers view or reason for buying at an auction is because they are looking for the best deal possible. On the surface it sounds like one of them is sure to be disappointed. This book should shed some light on ways or solutions as to why this is not always true. This book will help you learn how to work with a good Sales Manager or Auctioneer to develop a marketing plan and know how to pull off a successful sale. You as the seller, together with your sale manager can apply cost figures to this plan to estimate the financial need to help determine the resources to hold your own cattle auction.
