Additional information
by Sunil Kakkar (Author), Pratibha Gupta (Author)
In an increasingly interconnected world, tourism has evolved into a powerful force shaping economies, cultures, environments, and global relationships. Beyond Borders: A Comprehensive Guide on World Tourism offers a rigorous, insightful, and practical exploration of this dynamic sector, addressing both its opportunities and challenges in the twenty-first century.This book presents a holistic understanding of tourism by integrating theoretical foundations with contemporary industry practices, policy perspectives, and real-world case studies. It examines key dimensions of tourism planning, destination development, marketing strategies, sustainability, governance, digital transformation, and emerging global trends, providing readers with a well-rounded and future-oriented framework. With special emphasis on sustainable and responsible tourism, community participation, rural and heritage development, and inclusive growth, the book highlights how tourism can serve as a catalyst for socio-economic progress-particularly in developing economies.
