Additional information
by Deepa Patel (Author)
Deepa Patel, Salesforce MVP and founder of the Salesforce Certification Study Group, offers CRM admins a practical guide to expand their skills and boost their chances for long-term success. Her book bridges the gap between knowing technology and applying it to a company's business processes.As technology has evolved, so has the need for CRM admins who understand how to apply business analysis methodology to their day-to-day work. This is the number one skill requested by prospective employers today.In BEYOND CRM BASICS, Ms. Patel explains the complementary roles of CRM admin and business analyst. She guides CRM admins to an understanding of the enhanced skill set needed to do their current jobs effectively and increase their value in the marketplace.The author shares a series of inspiring success stories offered by members of the CRM community - people from different walks of life who created rewarding careers for themselves by thinking outside of the box. The book concludes with additional resources to help CRM admins take their own careers to the next level.
Author Biography
Deepa Patel is a dynamic, self-motivated entrepreneur in the fields of business, technology, sales, and marketing. Her professional career spans twenty-five years of progressive growth in consulting, project management, software sales, and marketing. Deepa began her career in the mortgage industry when she first moved to the United States. Affiliated with companies like Business Objects and First Logic, she spent the next ten years selling data warehousing and analysis software. She then transitioned to the Salesforce platform. Over the course of the following nine years, she acquired expertise in Sales Cloud, Service Cloud, Marketing Cloud, and Pardot. Using that knowledge, she provided software sales, marketing, and consulting services to global and small businesses in the healthcare, finance, and high-tech sectors. In recognition of her achievements, she became a multi-year Dreamforce speaker and has been a Salesforce MVP since 2012. As an MVP, she has devoted a significant amount of time to helping other members of the ecosystem: "I love the Salesforce Ohana and have dedicated myself to sharing as much knowledge as I can within the Salesforce community." Deepa launched the Salesforce Certification Study Group in August 2013. Since then, she has recruited nine talented and dedicated session leaders who help students realize the dream of getting their own Salesforce certifications. The study group has a 90% success rate. Over 250 participants have passed their certification exams since the program began.
