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by Behavioral Research Group (Author)
Powerful Hidden Forces (or Cognitive Biases) Impair Decisions. Here is a Comprehensive Collection of Cognitive Biases and Heuristics that impact us all. Do you know that mental blind spots prevent people from being rational?Are you a manager in the financial services sector, and wish to avoid a situation like the recent financial crisis? If you have seen or read about the recent financial crisis that straddled across the globe and brought down some of the oldest and most venerated financial institutions in the world, then you need this book In this book you will find academic research findings on cognitive biases and how they impact judgment. These are powerful biases that you must avoid in order to succeed.Improve Your Judgment by Knowing How Biases Work This encyclopaedia of biases is a comprehensive guide on cognitive biases, with inputs from real academic research and full references.If you are a financial sector executive and want to learn how to be improve decisions, then this book is for you. If you are a student or researcher, you will find it useful as a source of reference. If you are just interested in knowing how to be more effective and take better decisions, this book will serve you amply.In this book you will: - Identify the most powerful cognitive biases that impair business and personal decisions- Understand how cognitive biases work- Learn techniques to overcome them Here are the answers to some questions you might have about this book: Q: What is this book about? A: This book is a collection of research findings on biases and how biases operate. Understanding how biases work (Bias-in-Action) can help us avoid these biases, and at times even leverage their presence in our competitors to our advantage.Q: What kind of techniques will I get to learn in this book? A: This is a comprehensive collection of all empirically proven cognitive biases that impair our decisions. In this book you will learn about tools and techniques to overcome biases.Q: Do I need to have prior qualifications before I read this book? A: The only thing that is required is your keenness to learn. Some knowledge of basic economics or psychology can make the grasping faster, but it is not a prerequisite. Every day that you delay is another day that you stagnate in your growth as a leader.Take action now and buy this book by clicking the 'Buy Now Button'
