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by Esther Kestenbaum Prozan (Author)
Spending rampantly to scale has proven unsustainable and undesirable. You don't have to spend a lot to scale fast. Your business can grow quickly without throwing money at a growth plan to make it work. Instead, be audacious, smart, strategic, and tactical.
Most small companies fail, whether or not they've raised impressive capital and regardless of economic conditions. Perhaps this is a bleak statistic if you're a founder who believes that plentiful resources are the key to quick growth. But trends and statistics only tell us part of the story.
Success depends on the mindset that drives you and the methodology that helps you retain value, ensure growth, and preserve control-and this isn't directly dependent upon your capital. In Bigger & Better, multi-industry C-suite executive Esther Kestenbaum Prozan shares her proven system for creating lean, exponential growth. By being laser-focused on acquiring the right customers, maximizing non-transactional sales, and building owned channels, you can keep profits instead of relying on paid advertising or an enormous sales team's salary to grow your enterprise value. Applying the principles in this insightful playbook not only helps ensure survival in any economic climate, it takes your business from infancy to adulthood, and beyond.
