Additional information
by Wendy Beech (Author)
BLACK ENTERPRISE magazine is the premier business news source forAfrican Americans. With thirty years of experience, BlackEnterprise continues to chronicle the achievements of AfricanAmerican professionals while providing monthly reports onentrepreneurship, investing, personal finance, business news andtrends, and career management. Now, Black Enterprise brings to youthe Guide to Starting Your Own Business, the one-stop definitiveresource for everything today's entrepreneur needs to know tolaunch and run a solid business.
Former Black Enterprise editor Wendy Beech knows that being asuccessful business owner takes more than capital and a solidbusiness plan. She offers essential, timely advice on all aspectsof entrepreneurship, including defining and protecting a businessidea, researching the industry and the competition, confrontinglegal issues, choosing a good location, financing, and advertising.You'll even learn how to make the most of the Internet byestablishing a Web presence. Plus, you'll hear from blackentrepreneurs who persevered in the face of seemingly unbeatableodds and have now joined the ranks of incredibly successful blackbusiness owners. This exceptional reference tool alsoincludes:* The ten qualities you must possess to be a successfulentrepreneur.
* A list of helpful resources at the end of every chapter. If you've ever dreamed about going into business for yourself, ifyou feel you've hit the glass ceiling in corporate America, if youhave the drive and the desire to take control of your destiny, theBlack Enterprise Guide to Starting Your Own Business will motivateand inspire you--every step of the way. Special Bonus. To help you stay abreast of the latest entrepreneurial trends, Black Enterprise is pleased to offer:
* A free issue of Black Enterprise magazine.
* A free edition of The Exchange Newsletter forEntrepreneurs.
* A discount coupon for savings off the registration fee at theannual Black Enterprise Entrepreneurs Conference.
Back Jacket
BLACK ENTERPRISE magazine is the premier business news source for African Americans. With thirty years of experience, Black Enterprise continues to chronicle the achievements of African American professionals while providing monthly reports on entrepreneurship, investing, personal finance, business news and trends, and career management. Now, Black Enterprise brings to you the Guide to Starting Your Own Business, the one-stop definitive resource for everything today's entrepreneur needs to know to launch and run a solid business.
Former Black Enterprise editor Wendy Beech knows that being a successful business owner takes more than capital and a solid business plan. She offers essential, timely advice on all aspects of entrepreneurship, including defining and protecting a business idea, researching the industry and the competition, confronting legal issues, choosing a good location, financing, and advertising. You'll even learn how to make the most of the Internet by establishing a Web presence. Plus, you'll hear from black entrepreneurs who persevered in the face of seemingly unbeatable odds and have now joined the ranks of incredibly successful black business owners. This exceptional reference tool also includes:
- The ten qualities you must possess to be a successful entrepreneur.
- A list of helpful resources at the end of every chapter.
If you've ever dreamed about going into business for yourself, if you feel you've hit the glass ceiling in corporate America, if you have the drive and the desire to take control of your destiny, the Black Enterprise Guide to Starting Your Own Business will motivate and inspire you--every step of the way.
Special Bonus.
To help you stay abreast of the latest entrepreneurial trends, Black Enterprise is pleased to offer:
- A free issue of Black Enterprise magazine.
- A free edition of The Exchange Newsletter for Entrepreneurs.
- A discount coupon for savings off the registration fee at the annual Black Enterprise Entrepreneurs Conference.
Author Biography
WENDY HARRIS is a former small business editor of Black Enterprise magazine and the author of the Black Enterprise Guide to Starting Your Own Business. She has written feature articles on topics such as creating your own business plan, marketing and promoting your small business, and choosing the right employees for your business. Prior to her work at Black Enterprise, Harris wrote for the Philadelphia Tribune and the Philadelphia Inquirer.
