Additional information
by Jon Bermuda Schwartz (Author), Yankovic (Foreword by)
"Weird Al" Yankovic is a 40-year music industry veteran that has outlasted most of the artists than he has parodied. His last album, Mandatory Fun, debuted at #1, the first comedy album to do so. His recent books When I Grow Up was a NY Times bestseller, and his recent tours have been sellouts.
He has quite an ardent fan base, and this nostalgic look at Weird Al in the first segment of his career (via long-lost, never-before-seen photos) are sure to appeals to his fans, plus readers nostalgic towards '80s music and the decade in general. He is also a rare musician/performer that has cross-generational appeal.
Press, social media posts, and advertising will be heavy internationally (particularly in Canada and Australia).
The book will sell solidly during the 2020 holiday season, but also throughout 2021 to coincide with impending tour dates.
Sales opportunities exist at traditional book retailers, but also should sell well at gift stores (i.e., Urban Outfitters, FYE), art/pop/music museums (i.e., MOCA, Rock Hall, MoPOP), non-traditional book retailers (i.e., Hot Topic), and at library systems.
Author Biography
JON "BERMUDA" SCHWARTZ has been the drummer with "Weird Al" Yankovic since 1980 and is seen and heard on all of Weird Al's albums, videos, and concert and television performances. He is also the group's archivist, with an unmatched collection of memorabilia, audio & video releases from around the world, and photos.
"WEIRD AL" YANKOVIC is an American musician, comedian and actor who is known for his music parodies and original songs that make light of popular culture. He has sold more than 12 million albums, performed more than 1,700 live shows, and earned five Grammy Awards. His last LP, Mandatory Fun, debuted at #1 on the Billboard 200, the first comedy album ever to do so.
