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by Matt Sellhorst (Author)
Boat Dealer Profits; How the SPLASH System can help you sell more boats, make more money and have more fun is the definitive book on building a highly profitable and fun boat dealership. Whether you are brand new or in the 4th generation of family ownership, you'll discover transformational information inside this book.What others are saying...Lynette and Matt of Santomenna of Race City Marine: "Matt's program is what I like to call a 'dealership in a box.' You open it up and there's everything you need to implement the system in an effective way." OpenMelanie Clement of Lakeshore Sports: "We were referred from another dealer in our 20 Group, and he told us you were going to give us some really unique strategies, which you did. But, what really helped us get such a great start was the accountability - that you had us call in every week to make sure we were actually doing it."Will Massey of Custom Marine: "Being involved in Matt's program is unusual in that we are actually getting a product. We are not just getting valuable information and ideas but actual tools we can take home and start using in our dealership right away and that's very unique."Matt SellhorstMatt Sellhorst is the founder and CEO of Boat Dealer Profits and the creator of the SPLASH System guaranteed to help select dealers sell more boats, make more money and have more fun. Matt is the sales and marketing columnist for Boating Industry Magazine, host of the Boat Dealer Profits podcast and Boat Dealer Profits TV where he shares tips, tricks and tactics to boost profitability in any dealership willing to implement the ideas. Sellhorst has also been featured in the Movers and Shakers edition of Boating Industry and has spoken multiple times at the Marine Dealer Conference and Expo, Marine Retail University, dealer and manufacturer events and other industry conferences. His journey from a 'no-boat-selling-son-of-a-gun' to a top producer at a 6 location dealership to sought after coach and consultant to dealers around the world mean all of his strategies are based on real world, nose-to-nose, toes-to-toes experience that have been proven to work in today's changing boat sales environment.
