Additional information
by Michael Port (Author), Christine Zapata (Author)
Build your chiropractic practice with proven self-promotion strategies
Book Yourself Solid for Chiropractors is a game-changing guide to attracting patients to your practice and turning them into loyal patients, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your practice beyond what you previously thought possible. You'll become inspired to put energy behind your self-promotion practices and you'll learn exactly what you need to do to make your marketing efforts more effective.
In any service business, it's essential to connect with the patients who are a perfect fit for you. For chiropractors, that means understanding what sets you apart from the competition, pricing your services appropriately, and communicating with prospective patients about how you can help them. This book helps you through all of it, with practical tips and strategic insights that will ensure you're never short on the patients you want.
Co-authored by Michael Port--New York Times and Wall Street Journal bestselling author and visionary behind the original Book Yourself Solid business techniques--and Christine Zapata, experienced chiropractor and coach, Book Yourself Solid for Chiropractors covers the issues unique to the chiropractic world. By attracting patients who are in alignment with your vision for your practice, you can create a successful business that also helps you achieve your long-term goals.
- Understand your unique value proposition and brand and learn how to talk about it
- Create a likeable social media presence and a website that brings people in the door
- Learn step-by-step strategies for networking, direct outreach, generating referrals, and more
- Discover how the principles of sales and pricing apply to building your chiropractic practice
Book Yourself Solid for Chiropractors is a handbook for self-promotion that delivers results. This book shows you how to promote more than just your skills by creating an image that your ideal patients will resonate with. Build your reputation and keep business coming in over the long term.
Front Jacket
In Book Yourself Solid for Chiropractors, a bestselling author and entrepreneur teams up with a veteran chiropractor to deliver a game-changing guide to attracting patients to your chiropractic practice and transforming them into loyal customers. You'll learn to build a solid business foundation with the book's hyper-targeted, step-by-step advice and then build on it to create a practice you never thought possible.
You'll find inspiration to start and continue your promotion practices and discover exactly what you need to do to make your marketing efforts more effective. You'll also find out how to connect with the clients who are a perfect fit for you and your business.
This book covers the issues unique to the world of chiropractic. You'll explore strategies for understanding and communicating your unique value proposition and brand, as well as how to create a likeable social media presence and website that encourages people to walk through your doors. You'll also get step-by-step strategies for networking, direct outreach, referral generation, and learn how the principles of sales and pricing apply to your own chiropractic practice.
Perfect for aspiring and practicing chiropractors and chiropractic practice managers, Book Yourself Solid for Chiropractors is an easy-to-follow handbook for self-promotion that translates into dramatic results. It's a must-read guide to creating an image that your ideal patients will resonate with and building a reputation that keeps business coming in over the long term.
Back Jacket
PRAISE FOR Book Yourself Solid for Chiropractors
"Dr. Christine Zapata studies people and processes like few others can. Together with Michael Port they capture volumes of information, dissect that information into understandable bites, and provide real-life solutions. Implement these teachings and flourish. This book is a must-read for any chiropractor seeking to serve their community with confidence and integrity."
--JACK M. BOURLA, DC, ACP, President, Sherman College of Chiropractic
"This is more than a book, it's like having a personal mentor guiding you through the frustrating world of chiropractic marketing. Dr. Zapata highlights the importance of building relationship capital with your ideal clients and creating a long-lasting reliable network rather than resorting to popular quick fixes. This commitment to practical marketing resonates with me, as it aligns perfectly with the principles of chiropractic care."
--DR. TRAVIS M. CORCORAN, Bestselling author of Restoring Reason
"Great content and very actionable guidance on building a solid practice and business. So often people miss the foundation of successful business systems or don't have the success to guide others. This book should be a starting point for anyone in practice to achieve long-term, solid results!"
--AMY SPOELSTRA, DC, Founder of FOCUS Academy and the Brain-Blossom Program
"For those of integrity who wish to ethically grow and succeed in practice, Book Yourself Solid for Chiropractors is a must-read. Written concisely with a focus on actions and real-life ideas which work, the reader is presented with a blueprint for success."
--ROSS MCDONALD, DC, President, The Scottish Chiropractic Association; Principal, The Scotland College of Chiropractic; Chair, The Scotland College of Charitable Trust
"This book is like a trusted colleague guiding you step-by-step to attract the right clients, boost your credibility, and create a thriving chiropractic business."
--GRANT DENNIS, DC, President, International Federation of Chiropractors and Organizations
Author Biography
MICHAEL PORT is a bestselling author, speaker, and entrepreneur. He is a co-founder of Heroic Public Speaking HQ, a performance training center that develops and nurtures the next generation of professional speakers, CEOs, founders, authors, business owners, and movement leaders.
CHRISTINE ZAPATA has twenty years' experience in the chiropractic industry. She is an expert in attracting and retaining clients, growing a team, and creating a thriving chiropractic practice.
