Additional information
by Alex Harris (Author)
Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. In this book, there are three hundred different tactics to increase conversions, generate more leads, and maximize ROI. The key is to find the most profitable tasks and start with those. The advice outlined should be organized into an annual marketing calendar. A marketing calendar is an organized schedule of when you need to create and promote the marketing throughout the year. This way, you can proactively set up the success of your e-commerce website. The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. Apply the tactics listed in this book to any self-hosted shopping sarts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCcmmerce, Volusion, NetSuite, Magento and Wordpress.
Author Biography
Alex Harris is the president of the web design company Alex Designs LLC. He graduated from FSU in 1998 and then worked as creative director at eDiets.com from 2000 to 2011. The diet subscription website "eDiets.com" was a top ten advertiser during this time, and created one of the first "Free Diet Profiles." This profile came to be known as a conversion funnel. Alex managed all the website creatives for the conversion funnel. These included optimizations of landing pages, e-mails, banners, and affiliate programs. In 2004, he took what he learned from A/B testing and created Alex Designs LLC. Since 2004, Alex Designs LLC has designed and developed over one hundred different e-commerce websites. The company also has executed over five thousand different A/B and multivariate split tests. This includes creating dedicated landing pages, e-commerce optimization, and helping subscription-based websites make more money. The company's goal is to help clients get the best web design, while improving conversions. In 2013, Alex Harris create the top ranked podcast Marketing Optimization. This is a weekly online radio show with interview with the best in digital marketing, conversion rate optimization and web analytics. The goal of the podcast is for you to walk away with actionable and tactical advice for you begin A/B testing on your own website or e-commerce store. Most recently, Alex Harris was named a Top Influential Conversion Rate Optimization Expert in 2014, by the popular website PPCHero. He has become a globally recognized expert in ecommerce, web marketing and lead generation. The most popular software that is used includes Shopify, Bigcommerce, Volusion, NetSuite, Magento and Wordpress. The team includes several web designers, copywriters and web analytics specialists.
