Additional information
by Margie Agin (Author)
Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company.
Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid.
Inside, you'll find a step-by-step framework to:
- Define a brand personality that matches your company's unique culture
- Articulate how you help customers succeed in ways competitors can't
- Convey your brand personality in content, campaigns and conversations
- Build consensus and excitement for a brand launch
- Measure the impact of brand personality on your business goals
Number of Pages: 150
Dimensions: 0.32 x 8.5 x 5.5 IN
Illustrated: Yes
Publication Date: February 16, 2019
