{"product_id":"brand-breakthrough-how-to-go-beyond-a-catchy-tagline-to-build-an-authentic-influential-and-sustainable-brand-personality-paperback-1","title":"Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMargie Agin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBrand Breakthrough\u003c\/em\u003e is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company.\u003c\/p\u003e\u003cp\u003ePacked with case studies, first-person interviews with top marketers, and hands-on activities, \u003cem\u003eBrand Breakthrough \u003c\/em\u003ewill inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and \"gotchas\" to avoid.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside, you'll find a step-by-step framework to: \u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eDefine\u003c\/strong\u003e a brand personality that matches your company's unique culture\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eArticulate \u003c\/strong\u003ehow you help customers succeed in ways competitors can't\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eConvey\u003c\/strong\u003e your brand personality in content, campaigns and conversations\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eBuild\u003c\/strong\u003e consensus and excitement for a brand launch\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMeasure\u003c\/strong\u003e the impact of brand personality on your business goals\u003c\/li\u003e \u003c\/ul\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 150\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.32 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 16, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46714921124037,"sku":"9780578440620","price":23.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/3cs8mKmBHS9780578440620_3dd7aab5-c56a-45af-a91f-53d5de85fdbd.webp?v=1786525934","url":"https:\/\/selloorium.com\/products\/brand-breakthrough-how-to-go-beyond-a-catchy-tagline-to-build-an-authentic-influential-and-sustainable-brand-personality-paperback-1","provider":"Selloorium","version":"1.0","type":"link"}