Additional information
by Chahat Aggarwal (Author)
This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools. The text includes case studies that dissect successful and unsuccessful marketing strategies of huge brands and the author covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.
Author Biography
Chahat Aggarwal, an award-winning entrepreneur is a figure of authority in the realm of all things branding and digital. Having lived in multiple countries, she has a keen understanding of global consumer psychology. A prolific brand strategist, Chahat is the founder and CEO of Impact Study Biz, where she helps organizations tap into their latent brand potential. Propelled by the mission of letting the branding do the talking, she has helped over 20 global brands and established them in over 45 countries. When not drawing strategies for clients, Chahat is busy advocating gender equality as a UN women member and also helps educate about mental health via authorship for Thrive Global, USA.
