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by Michael Dargie (Author)
Your brand is the most important part of your business -- it's a living thing. Learn to find, shape, and share your brand story with the world.
Consider this: every individual and business tells a story to the world, and that story is their brand. It's alive, constantly developing, experienced in real time by everyone around it. Now ask yourself, Are you consciously shaping and broadcasting that brand story? Is it under your diligent care and control, or is it running amok, causing chaos everywhere it goes? Or, perhaps even more tragic, is it sitting in a corner sulking, wondering why no one notices it?
BrandJitsu(TM) is a practical and effective way to strengthen your living brand, like a muscle, so that it tells the story you want it to tell -- a meaningful and memorable tale that will not just attract the attention of your ideal customers but also the best employees, partners, and suppliers.
Mastering BrandJitsu(TM) won't take years. It's a skill that can be quickly learned and applied as soon as you finish reading this book. It teaches you to sharpen your focus, strategically align your brand's DNA, and ensure your story is not just heard but felt, leaving a lasting impression on everyone it touches.
Author Biography
Michael Dargie has been at the forefront of helping companies of all sizes embrace and share their unique stories for decades. He has done this through his creative agency, Make More Creative, and as the host of The RebelRebel Podcast. Michael is also a familiar face on stage at the renowned Loose Moose Theatre. He lives in Calgary.
