Additional information
by Stuart Sokoloff (Author)
You've spent your whole life loving sports.
Now you want to get paid for it.
So... how?
Breaking into the sports industry isn't about passion. It's about strategy, relationships, and being willing to do what others won't. Yet most sports management programs stop at theory, case studies, and generic advice-leaving students and young professionals unprepared for how this industry actually works.
Breaking Into Sports is the honest, practical guide that finally fills that gap.
Written by someone who has built a decade-long career inside professional sports, this book cuts through the noise and gives you a real, step-by-step roadmap to stand out, get hired, and build a career you're proud of-without relying on luck or connections.
This isn't a textbook.
This isn't motivational fluff.
This is the playbook the author wishes he'd had as a freshman.
Inside, you'll learn:
- Why passion alone won't get you hired-and what actually separates candidates in a stack of thousands of applications
- How to network the right way, building real relationships instead of transactional connections that go nowhere
- How to write cold emails that get responses, run effective informational interviews, and follow up without feeling awkward
- What to expect in your first job, from long hours and entry-level sales pressure to handling rejection without burning out
- How to turn early roles into career launchpads, with real guidance on progression, pivots, and timing your next move
- The stuff nobody tells you, including burnout, impostor syndrome, geographic flexibility, and knowing when it's time to pivot
Featuring 250+ insights from people who made it, including commissioners, Hall of Famers, Olympians, general managers, professional athletes, and sports executives sharing the advice they wish they'd had when breaking in.
This book is for:
- Students trying to figure out their path
- Recent grads grinding through applications
- Early-career professionals wondering if they're doing this right
If you're tired of piecing together advice from scattered informational interviews, outdated textbooks, and social media posts, this is your playbook.
The roadmap is here. Now it's your turn to take the field.
