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by Rengeswari S (Author), Amirtha Varshini G (Author), Jayalakshmi M (Author)
BUSINESS ENVIRONMENT, INTERNATIONAL BUSINESS AND MANAGEMENT Business Environment, International Business, and Business Management are core subjects for knowing the dynamic nature of modern organizations and worldwide markets. In an era of fast economic, technological, and policy changes, a solid conceptual basis in these areas is important for students, researchers, industrialist and aspiring academicians. This book has been prepared in accordance with the current UGC NET and SET syllabus to meet the academic and competitive examination requirements of students and faculties. The subject matter is obtainable in a systematic and comprehensive manner, covering important concepts, definition, theories, models, and contemporary developments associated to business environment, global trade, and managerial performs. The content is written in simple and lucid language to facilitate easy understanding without compromising academic depth. This book purposes to help as a reliable guide for competitive examination aspirants, postgraduate students, and teachers, assisting them to develop a holistic understanding of business and management studies.
