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by Joe Sherbanee (Author), Joanna Garner (Contribution by), Zev Feldman (Foreword by)
Business for Creatives: An Essential Guide for Building a Thriving Creative Practice is a forward-thinking, essential resource for creative individuals seeking to build resilient, profitable careers without sacrificing their artistic vision. In an unpredictable economy and rapidly evolving creative industries, understanding the intersection of business strategy and creative expression is no longer optional - it is foundational.
Structured across four major parts, the book leads readers through the fundamentals of economics, financial structures, business planning, and audience engagement - disciplines critical to developing a successful practice. It then moves into practical applications, offering tangible strategies for branding, marketing, scaling operations, and leveraging digital platforms to amplify reach and profitability.
Recognizing that thriving creative work is built within communities, not silos, the book emphasizes the importance of collaboration, partnerships, and ongoing professional development. Finally, it addresses how to navigate the imperfect economy, using principles such as risk management, game theory, and the rise of artificial intelligence to inform smarter decisions.
Business for Creatives rejects the tired myth of the "starving artist" and provides a structured, empowering framework for creatives at any stage of their career to think critically, act strategically, and thrive authentically in the modern world.
