Additional information
by Lynnaire Johnston (Author), Michelle J. Raymond (Author)
Awareness - Authority - Advantage
The world's first book dedicated to the undiscovered goldmine of LinkedIn Pages.
Business Gold explains how you can take advantage to promote your brand, generate leads and gain the edge over your competition. From why you should take pages seriously to examples of Company Page excellence, this book takes you step by step through the process of setting up your Page and how to leverage it in your marketing.
Business Gold will give you all the "Awareness" you need to understand why you should use a Company Page. But it will also show you how to build brand "Authority" and create a business "Advantage" above and beyond what can be accomplished with just a LinkedIn Personal Profile. If you are a business owner who wants to delve into the untapped resource of LinkedIn Company Pages do yourself a favor. Get this book. Highly recommended!
Jeff Young - #TheLinkedInGuru
Business owners have a huge opportunity with LinkedIn Pages to amplify both the company and employee brands. The level of detail in this book makes this easily actionable and achievable. The content strategy is gold!
Michelle Griffin - Branding strategist
This book makes a good case for maintaining a company presence alongside a personal presence on LinkedIn. The "Gold Nuggets" section of each chapter provides handy reminders to keep you on the right track.
John Espirian - Author Content DNA
