Additional information
by Barbara Spencer (Author)
So many of us have asked ourselves-what's a business model? What's a good business model? This book has all the answers-it explains what a business model is, what you have to do to get one, and what to do about the one you've already got. To be successful, your business model must be focused sharply on your customer. And you must think strategically about how to use your business model if you want to gain an advantage over your competitors. Whether an aspiring entrepreneur or a practicing manager who wants to create new business model, or a manager and leader who wants to understand, refine, and even reinvent a current model, this book will help with the creation, the delivery, and the capture of value. Business models describe the value proposition to the customer, the system that must be in place to create that value, and the logics needed to capture a reasonable share of that value for the _ rm. This book shows that the core of every business model is an agreement with your customers. If they don't get the value they are seeking, you won't either.
Author Biography
Barbara Spencer is a professor of management for the College of Business at Mississippi State University. She teaches the capstone course in the MBA program and coaches students as they provide consulting projects to businesses across the state. A member of the MSU faculty since 1987, she earned her bachelor's and masters' degrees in speech communication from the University of Maine followed by a doctoral degree in business administration from Virginia Tech. In 2000, she was awarded MSU's outstanding female administrator award, and in 2007, she was listed as one of MSU's four dynamic women leaders. In 2009, she was named a Richard C. Adkerson Notable Scholar in the College of Business.
