Additional information
by Liza Long (Author), Bruce Todd Strom (Author)
We all look at the appearances and behaviors of business people and say "I wish that person were more professional." What does that mean? The reader will find a business professional framework for self-reflection and growth. We all engage in work and personal ventures that result in measurable outcomes and goal oriented behavior. How do we evaluate those activities in terms of effectiveness and efficiency - efficacy? And, in what context? This book provides a systematic framework for a personal development process that gives for-profit and not-for-profit business professionals at any level a blueprint for success in the dynamic business climate of the early 21st century. That process includes assessment and continual life growth and improvement. It focuses both on what is (reality) and what could be (theory/ideals). It is intended to fill a toolbox full of materials with resources that can formally and informally be used in business professional development. Business professionalism builds from the ground up. It depends on a dialogue between stakeholders. After you've learned the Four Pillars, how can you share them with your colleagues? This book will give you some talking points to start the conversation that could change your organization.
Author Biography
Bruce Todd Strom, Ph.D. is a business educator and trainer. He has worked for more than 20 years in consulting, project management, education/training, and administrative/management roles in organizations. With real world experience as a corporate and military trainer, Bruce not only developed the concepts in this book, he has successfully applied them. He has been a full-time and adjunct instructor in the classroom and online for many institutions of higher education, including Argosy University, Boise State University, University of Idaho, College of Western Idaho, George Fox University, and the University of Indianapolis. Bruce is a registered organization development practitioner (OD Institute), NxLeveL Entrepreneurship Program certified instructor, and has worked with small business development centers and regional, state, and local economic and workforce development initiatives. Bruce's columns have been published in The Las Cruces Sun Times, Idaho Press Tribune, Idaho Statesman, Academic Conference Proceedings, and in Chamber of Commerce publications for several cities and states. He has also appeared on media outlets discussing organizational and small business development issues. Bruce's areas of expertise are leadership, management, project and quality management, business ethics, evaluation, grant writing, human resources, organization development, instructional design, human resource development, and small business development.
