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by Carole Mahoney (Author)
It's time to forget everything you think you know about selling.
Winning new customers is the number one challenge 80 percent of entrepreneurs face--and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney--who once struggled to pay bills and is now a top sales coach and influencer--says the reason so many of us are bad at selling is, well, we think selling is bad.
Author Biography
Carole Mahoney is a sales coach for the Entrepreneurial MBA program at Harvard Business School, where she's been called "the Sales Therapist." She has been named a top sales influencer by LinkedIn, a top sales coach by Ambition, and a sales leader to watch by Sales Hacker. She is the president of the Boston Chapter of the American Association of Inside Sales Professionals. As the founder of consulting agency Unbound Growth, Mahoney draws on cutting-edge science, statistics, and data from 2.2 million sales professionals to inform her sales coaching work with clients. She holds a BA in marketing and business management from Franklin Pierce University. She lives in Maine.
