{"product_id":"change-communication-less-noise-more-meaning-change-that-lands-paperback","title":"Change. Communication: Less noise. More meaning. Change that lands - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJen Frahm\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChange communication has a volume problem. When people don't understand a change, the instinct is to send more - another all-staff email, another town hall, another FAQ. And still people feel confused, cynical, or checked out.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe issue was never volume. It's that broadcasting is only one of the three jobs change communication has to do.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eChange.Communication\u003c\/em\u003e, Dr Jen Frahm sets out the framework at the heart of two decades of practice and doctoral research: change communication does three distinct jobs - \u003cstrong\u003emonologic\u003c\/strong\u003e (creating stability through clarity), \u003cstrong\u003edialogic\u003c\/strong\u003e (creating momentum through conversation and co-creation), and \u003cstrong\u003esensemaking\u003c\/strong\u003e (helping people work out what it all actually means). The craft lies in knowing how to sequence and move between them.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStructured around the past, present and future of the discipline, the book maps the contemporary practices that genuinely cut through - micro communications, user-generated content, brain-friendly and audience-centric design, and AI-enabled approaches - before looking ahead to a future of fragmented attention, competing narratives and accelerating technology. In that world, the practitioners who thrive won't be the ones who communicate the most, but the ones who know what to say, what to hold back, and what to protect.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGrounded in a three-round Delphi study spanning eleven experts across seven countries, this is a book for established change and communication practitioners who want more than templates. Its throughline is a reframe: communication isn't an activity you perform on top of change - it's the environment in which change either takes hold or comes undone.\u003c\/p\u003e\u003cp\u003eLess noise. More meaning. Change that lands.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 228\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 23, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46724698865861,"sku":"9780648087977","price":38.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/0mDiT2q-tI9780648087977.webp?v=1786672630","url":"https:\/\/selloorium.com\/products\/change-communication-less-noise-more-meaning-change-that-lands-paperback","provider":"Selloorium","version":"1.0","type":"link"}