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Home Chinese Innovation and Branding Leaps - Hardcover
Chinese Innovation and Branding Leaps
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Chinese Innovation and Branding Leaps - Hardcover

Original price $155.26 - Original price $155.26
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Availability: In Stock
SKU 9789811249624
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by Durmusoglu Serdar S (Author)

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

Number of Pages: 208
Dimensions: 0.5 x 9 x 6 IN
Publication Date: April 04, 2022

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