Additional information
by Brieane Olson (Author)
A Culture-First Strategy for Brand Reinvention
In a marketplace defined by change, legacy brands can't afford to operate on outdated playbooks. In Co-Created, Pacsun CEO Brieane Olson reveals how the brand achieved cultural relevance and business transformation--not by leading Gen Z, but by building alongside them. Told through Olson's leadership perspective, this book details how Pacsun embedded co-creation across every level of the business. From creator partnerships and viral content to purpose-driven investment, Co-Created offers a framework for brands to align with fast-moving cultural expectations while maintaining operational focus. This book shows how cultural fluency can drive long-term growth, whether you're navigating disruption, repositioning a brand, or launching something entirely new. Key takeaways include:- How to operationalize co-creation across marketing, merchandising, and leadership
- Strategies for aligning brand values with community impact
- Lessons from high-growth brand partnerships and Gen Z collaboration
- A framework for turning real-time insights into strategic action
- How to lead transformation without losing authenticity
Author Biography
BRIEANE OLSON is CEO of Pacsun and author of Co-Created, a strategic guide to brand transformation through cultural collaboration. She is an expert speaker on co-creation, modern leadership, and retail innovation.
Dimensions: 0.88 x 9.14 x 5.99 IN
Publication Date: May 12, 2026
