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by Subba Rao Chaganti (Author)
When medicine is written in code, how do you market the cure?
A quiet revolution is reshaping healthcare. From video games prescribed for ADHD to AI-powered platforms preventing diabetes, digital therapeutics (DTx) are no longer experiments-they are becoming medicine itself. And with this shift comes an urgent question for pharma: how do we market therapies made not of molecules, but of algorithms?
In Code to Cure: Digital Therapeutics and the Future of Pharma, Subba Rao Chaganti-a renowned author and thought leader in pharmaceutical marketing-offers the first comprehensive guide to understanding and leveraging digital therapeutics in the pharma landscape.
Blending rigorous research with real-world case studies, the book takes you inside the fast-evolving world of Dtx:
- What digital therapeutics are - and how they differ from wellness apps.
- Why regulators like the FDA, EMA, and Germany's DiGA are setting new global benchmarks.
- How pharmaceutical companies can align digital therapeutics (DTx) with brand strategy, payer demands, and patient needs.
- Case studies of pioneers like Pear Therapeutics, Akili Interactive, Propeller Health, Omada, and Kaia Health.
- The role of AI, wearables, and telemedicine in scaling digital care.
- Strategic frameworks for commercialization, adoption, and measuring success.
Whether you are a brand manager, marketer, student, or healthcare innovator, this book will help you navigate the opportunities and challenges of a world where medicine is not just prescribed, but downloaded.
Engaging, insightful, and practical, Code to Cure is not just about the future of pharma marketing; it is about the future of healthcare itself.
