Additional information
by David Meltzer (Author), Blaine Bartlett (Author)
International #1 Best Seller Business is the most pervasive and influential force on the planet today. Its activities transcend national and international borders. Its activities are not unduly constrained by financial, political, cultural, ethnic, or religious concerns. The net of this is that business, as a prevalent and important force, has a moral responsibility to guide, enhance, value, and nourish the existence of all that it encounters. In the world today, the absolute opposite of this occurs. Business today seldom assesses the efficacy of its activities through the lens of anything but profit. The true purpose of business is to uplift the experience of existing. It is not to make owners wealthy. It is not to produce ever-cheaper goods and services. It is not to keep an avaricious and toxic economic model afloat. And it is certainly not (with no apology to Milton Friedman) to make a profit. From our perspective, business is nothing less than a spiritual discipline, it requires the same integrity, commitment, intentionality, courage, discipline, and compassion as any other spiritual discipline. Spiritual disciplines honor life, in all its forms, as having innate and intrinsic value simply because it exists. It's the honoring of this value-the ennobling of this value-that is called forth when we approach business as a spiritual undertaking. It is the compassionate thing to do.
Author Biography
Blaine Bartlett is a thought leader, author, professor, and keynote speaker. He is CEO of Avatar Resources, a consulting firm with a global presence that he founded in 1987. Over a career spanning almost four decades he has had the opportunity to impact nearly a million individuals and has observed firsthand what business has done as well as recognizing what it is capable of providing. Blaine works internationally and regularly speaks to businesses, universities and global conferences on the future of business and leadership. Through his work and life he embodies the position that the future of business is making the future its business. David Meltzer is currently the CEO at Sports 1 Marketing, a global marketing agency he co-founded with Hall of Fame Quarterback Warren Moon. Sports 1 Marketing leverages over $20 billion in relationship capital and works with the world's biggest athletes, brands, and sporting events. As a Forbes Top Ten Keynote speaker and best-selling author Dave combines situational knowledge from his career and life journey and speaks internationally to Fortune 500 companies and top business conferences, prestigious universities, and sports seminars. He has positively affected hundreds of thousands of people through his speaking engagements, book, and life coaching.
