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by Arjan Singh (Author)
In dynamic, fiercely competitive markets you must have confidence in your assumptions and strategies, especially when the future of your business is at stake. Rather than make untested, unilateral decisions, war game strategies with your leadership team! In Competitive Success: Building winning strategies with corporate war games, Arjan Singh, a top competitive intelligence (CI) expert consultant, shows you how to build winning strategies step-by-step. After reading this book, you'll have a tested, actionable plan that you and your team will be eager to move forward on with confidence and unity.
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Don't walk onto the business battlefield without the weapons and plan you need to win.
Are you concerned about a new player in your market? Is your leadership team hungry for a competitive win? Are you about to launch a big product? In Competitive Success: Building winning strategies with corporate war games, author Arjan Singh invites you and your key stakeholders to join him in the corporate war room.
As an expert advisor who has delivered over 200 corporate war games to top Fortune 500 companies in the world, Singh explains how a competitive war game will help your company test upcoming changes in market dynamics by roleplaying in a safe workshop environment.
By walking you, step-by-step, through his proprietary competitive success war game methodology, you'll:
- Understand external opportunities
- Predict competitor behavior
- Identify challenges
- Stress test strategies
- Develop a strategy playbook that your team can immediately act on
If you're looking for an actionable competitive playbook that can get your team aligned, primed and on a clear path to competitive success, this book is for you.
