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by John Owens (Author), J. Kevin Toomb (Editor)
If you want to build a high-performance, high-engagement company that will last, then Corporate Cure is a must-read for your entire executive team or the entrepreneur who wants to do it right from the start. Based on more than 500 hours of research and development, combined with 19 years of hands-on application, John Owens validates how corporate culture is the secret to success. You will learn what every CEO and leadership team needs to know to embrace corporate culture and sustain it for competitive advantage, global preference and enduring value. The book's focus on the link between longevity and corporate culture was inspired when Owens' research team discovered a startling trend. In 1957, the average life of a company on the S&P 500 index was 75 years. Today, the average life of a company is a mere 15 years! Have we created a disposable business economy in Corporate America? This beckoned to be studied, resulting in ground-breaking insights and confirmation that corporate culture IS the critical success factor in building a company that can be agile and resilient amidst economic, competitive or unforeseen challenges. Corporate Cure is packed with tips, insights and what is necessary to build a high-engagement, high-performance dedicated team and value-driven enterprise. You will learn: - How your corporate culture can be the critical success factor to ensuring your company will survive and thrive against the greatest of odds. - The secrets to engaging your people to be passionately united as a high-performance team in serving your customers and your strategic vision. - The most effective leadership styles for a corporate culture to prosper and ignite performance with enduring value. Gain insight from Owens' personal journey in building corporate culture as an advantage within his successful companies, as well as lessons learned, mistakes made, and best practices of companies you admire including Apple, Google, Facebook, Microsoft, SAS, Wells Fargo, Johnson & Johnson, Chic-fil-A and many more!
