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by Marc Cranswick (Author)
Rome wasn't built in a day, and, similarly, the dream of developing a world class American sports car took time and effort. Harley Earl and Ed Cole gave Corvette a push start, and Zora Arkus Duntov took the Plastic Fantastic into orbit, based on the combination of excellent design and hardware, as well as the racing achievements that followed.
Once established, the Corvette became a Chevrolet icon, utilised by Bow Tie and GM marketing to benefit the automaker. However, Corvette was no loss leader, it earned its keep and the respect of industry commentators. The Corvette maintained all these qualities despite the triple whammy of insurance rate hikes, emissions controls and fuel crises, and survived into the '80s with a fresh design that took on all sports car competitors.
Archive images, independent testing, and the viewpoints of Chevrolet and auto industry personalities illustrate the rise and rise of America's only sports car, including a substantial mid-engine genesis. Marc Cranswick's original commentary pays homage to the Corvette as an enduring glamor icon and the ultimate dream machine!
Author Biography
Marc Cranswick has had a lifelong interest in cars and all things mechanical, and has written about and drawn the cars that he loves for many years; these include a variety of European, Japanese and American marques. Formal study of the postwar American car market has led to a series of books about the cars and trucks of the Big 3 and independent automakers. He writes enthusiast-directed model history books, and is involved with many specialist car clubs. His reference books The Cars of American Motors - An Illustrated History and Ford Mustang II & Pinto 1970 to 80, were featured on NBC's business channel CNBC, and PBS' Motor Week, respectively.
