Additional information
by Barbara A. Wilson (Author), Tracy Stanley (Author)
Creativity will be one of the top three skills needed by 2020 according to the World Economic Forum.
Creativity Cycling is written for leaders who want to help their team solve complex problems by applying creative thinking skills. In a fast-changing world, new challenges frequently arise and complex problems benefit from creative thinking revealing new perspectives and opportunities.
This book provides an overview of the conditions for creativity, both individual and team, and presents a tried and tested creative process for solving complex problems and envisioning the future.
It is written for leaders who want to enable their team to work creatively in responding to challenges.
Many people have analytical tools they've acquired through formal studies or work experience that they apply when faced with a challenging situation. Indeed, organisations have extensive experience in applying rational and analytical skills such as data mining, correlation analysis, scenario analysis and forecasting, to name a few. These are all valuable and have their place.
Organisations sometimes lack knowledge or experience of using other tools and processes such as creative tools. In this book the authors describe our favourite creative exercises and how we've used them for solving complex problems and envisioning the future.
