{"product_id":"das-grosse-ziel-ein-kleines-haus-schoner-wohnen-und-das-eigenheim-im-wirtschaftswunder-paperback","title":"Das Große Ziel: Ein Kleines Haus: Schöner Wohnen Und Das Eigenheim Im Wirtschaftswunder - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJan Engelke\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNo other form of housing is as popular, as abundant, and yet as controversial as the- single-family home. Instrumentalized in the pursuit of conservative political goals under the Adenauer governments, the format became a central component of urban planning concepts, providing an increasingly technologized living space that encouraged stereotypical gender roles and patriarchal, heteronormative family ideals. At the same time, the - single-family home was depicted as a perfect living space in the media. Drawing on the accessible and vivid \"Homestories\" featured in the \u003cem\u003eSchöner Wohnen\u003c\/em\u003e magazine, \u003cem\u003eDas gro e Ziel: ein kleines Haus\u003c\/em\u003e investigates the conditions behind the success of the single-family home and takes a critical look at its popularity during Germany's postwar economic recovery. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers a critical analysis of the single-family home boom in West Germany during the 1960s and 70s \u003c\/li\u003e \u003cli\u003eExplores the media representation of single-family homes as the ideal living arrangement \u003c\/li\u003e \u003cli\u003eIncludes background information on the popular home and lifestyle magazine \u003cem\u003eSchöner Wohnen\u003c\/em\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJan Engelke studied architecture in Zurich and Weimar, and completed his doctorate on private homeownership in post-war Germany and the \u003cem\u003eSchöner Wohnen\u003c\/em\u003e magazine at TU München. His research focuses on the transformation potential of existing buildings and on planning methods in the context of the climate crisis. He is a member of the architecture collective ANA. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 23, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45805453607109,"sku":"9783986121846","price":49.66,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/bmSzIBFN3F9783986121846.webp?v=1770905866","url":"https:\/\/selloorium.com\/products\/das-grosse-ziel-ein-kleines-haus-schoner-wohnen-und-das-eigenheim-im-wirtschaftswunder-paperback","provider":"Selloorium","version":"1.0","type":"link"}