Additional information
by Jason Foster (Author), Barry Green (Author)
As a forward-thinking business leader, do you know how to make best use of data and AI, to improve your business and act strategically and decisively?
This fully updated second edition of Data Means Business is a comprehensive and pragmatic guide for leaders that sets out a proven approach for developing the mindset and strategies required to generate value from data and AI. Jargon-free and packed with the latest practical advice, examples and real stories, Data Means Business will help you start or scale successfully and deliver positive impact.
Read this book to:
- Understand the impact and value delivered by data and AI
- Define a data, AI and technology strategy that is aligned to your business
- Build robust foundations for data and AI
- Create a culture of using data and AI to drive decision-making
- Have an approach that focuses on scaling results
Author Biography
Jason Foster: Jason is a best-in-class data strategist who has helped hundreds of organisations to activate their data and technology to drive change. He is host of the 'Hub and Spoken' podcast, Founder and CEO at Cynozure and has been recognised as one of the most influential people in data.
Barry Green: Barry is a future thinking transformation leader who is passionate about using data, AI and technology to drive digital efficiencies in both our business and personal lives. He has undertaken a number of CDO roles with a strong belief that resilience, cognitive diversity and people are the keys to successful change and transformation.
